Barnes & Noble
Copywriter & Art Director: Megan Adams
Chance encounters are what life is about. They give rise to new interests and riveting stories; they spark instant friendships and lasting relationships. Who, after all, doesn't dream of a storybook romance?
Open any book at Barnes & Noble, and discover new characters, a new genre, a new story, and a new you. There is so much to meet at Barnes & Noble.
OOH: Wheatpaste
Digital Banners
TV Commercial/Online Video Concept
We meet couples “When Harry Met Sally” -style in which half of the couple is a reader and the other is a fictional character. How did they meet? Barnes & Noble.
Example Script of One Couple: Sarah and “Mr. Darcy”:
SARAH: My mom’s always asking “When are you going to meet a nice guy and settle down?” and I finally have an answer. He’s hot, super loaded, and has a British accent. I hit the jackpot.
INTERVIEWER (offscreen): So how’d you two meet?
SARAH: Barnes & Noble. Yeah, don’t tell my mom he’s fictional...