The Bully Project

Most adults see bullying as harmless messing around. But bullying hurts.

The campaign's centerpiece is a pop-up museum exhibition named “The Bullying Hurts Collection,” where each piece in the exhibition would be an example or representation of bullying and would deliver a very mild pain if touched, with a QR code and call to action underneath each piece. The purpose of the museum would be two-fold: one, to help adults recognize what bullying can look like, and two, that it is not harmless.

CW: Megan Adams

AD: Dara Dilmaghani

Awards: 

Published on Ads of the World