After being selected by the advertising department faculty to compete in the American Advertising Federation’s National Student Advertising Competition, myself and a team of fourteen other students created a full strategic and creative campaign, complete with a budget and a distribution plan.

Our primary finding? More than anything Gen Z wants to have meaning in their job. So our proposition? Indeed helps Gen Z find everything they are searching for.

Awarded: 3rd Place in region of the AAF NSAC, and Best Production Award from AAF NSAC